So I recently stumbled across a great viral advert from TicTac (French) called ‘La Pire Haleine du Monde’ (which translates to ‘The Worst Breath in the World’).
Just when I thought Flashmob was dead, they pull this stunt off, changing Flashmob’s group involvement into a prank where one innocent bystander is involved! Classic! It perfectly combines ‘prank’ culture with ‘Flashmob’ culture, lets face it, there isn’t a friendlier way to suggest a guy has bad breath!
I’d love to see this type of advertising in England, it totally suits our viral culture and our ‘lets all laugh at one man’ mentality! Maybe we can refresh it by integrating this with 3D mapping projection technology. Who knows, who knows!
Anyway watch and enjoy, especially appreciate the man who legs it, I really hope no-one was able to catch up to him, thus meaning he still thinks his breath killed thousands!
