I worked for the UK market creating and leading the creative, concepting & copywriting for the Paramount+ Mountain Goat, the first brand mascot for a streaming service.This was across on air, online, outdoor and social. Below are a selection of the assets created, all written and edited by myself.
Hot Goat Summer Social

Hot Goat Summer Social
GoatYouTube Non-Skip

YouTube Non-Skip
GoatMeet The Goat

Meet The Goat
GoatClient
- Paramount+
Date
- August 2024-Present
Credits
- Creative Director
Kate Dunn - Senior Creative
Gareth Cash - Copywriter
Gareth Cash - Head of Design
Yeen Trin - Visual Effects
Fort York VFX - Editors
Gareth Cash, Charles Dedman - Production
Arianna Tipper, Jessica Savory, Sophie Penfold